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Photo courtesy of Marc Koecher |
Lexie Jay had been through some things when the process of Featurette’s latest album, Panic Pills, began. Traumatic life events plagued every fiber of her being, to the point where she sought professional help and was given unsatisfactory relief. Instead, she turned to the one thing she knew would heal her: music.
The album had been in production for nearly four years, being the passion project that was quietly being put together while other singles and extended plays were released. From studio time in Vancouver to self-produced final cuts, Panic Pills went through a journey of its own to get to its ultimate form.
Recording began as early as 2021 but the band knew that those tracks would evolve as the project progressed. Jay said that she searched for the song’s identities as they took on new meanings through live performances and vocal sensibilities. The developmental process was extensive but for all the right reasons.
“The more that [the three of us] played live, the more we understood the energy,” she said. “I did a lot of growing up as well, not even just vocally or artistically. I think I really figured out what I wanted it to be and what feels good when I sing live and then we put some of that energy back into the recorded material. Having to tour that material and then discovering it again for the recording was such a different process.”
“Interrogation” is an example of a song that started out completely different in Vancouver than what is heard on Panic Pills. It was a song that had been on the set list as far back as 2017 and had seen several versions before coming into focus for Jay.
“That song has been in my blood forever,” she said. “I couldn’t say it right until I was daring enough to do so, and that only happened quite recently.”
The visuals were equally important when it came to the final product. It is part of their brand to make a plethora of visual components alongside the audio, and Panic Pills was no exception. The album art was inspired by a local graffiti artist in Toronto and brought to life with her bandmates Jon Fedorsen and Marc Koecher. The image of Jay surrounded by hands went from just an idea to a realization that many of the band’s previous covers involved hands. Now, as Jay emerges from them, an entire life of masking one’s true identity is shattered.
Seeing the colors that grace the album cover, Jay felt that those were the colors that needed to match each song. Some had their keys lowered, while others were cut completely as they no longer complemented the overall tone. The more she found her voice, the more she understood the importance of which songs did or did not belong on the album.
“Fires” is one of those songs. It is about flipping the script on this victimhood that she had been playing in almost every other narrative. This time, she would be the villain.
Jay believes that real magic was written into “Fire”. Inside a studio backlit with stained glass and featuring a piano with its interior open, Fedorsen and Koecher silently held down certain keys white Jay played the chords like a harp. Jay controlled the oscillating dial of a vibraphone while Fedorsen struck the mallet on the keys. Squeaks and squeals were processed to sound like electricity. A drum kit made entirely out of trash was played. It was a chance for the music to speak louder than the lyrics and for real humanity to be felt in it.
“We took the space to find the vision, which isn’t revelatory for any artist who’s done it, but it was for me because you don’t always feel like you can take up that kind of space,” Jay said. “We were able to this time and that was really special.”
“Golden Hour” is the song - and music video - that may have meant the most to Jay. The song, written about a horrific car accident that Jay was in with her grandmother, holds incredibly powerful lyrics about valuing life in those golden hour moments and deserved an equally powerful music video.
A preplanned trip to Iceland for a songwriting camp was the perfect opportunity to play a show and shoot a music video, so that is exactly what they did. A series of small miracles led them to shoot in the most ideal of scenarios and bring forth their most ambitious video to date.
“Golden Hour” is another example of a song that took on a new life when being performed live and needed that magic in the recorded version. Towards the end of the live song, the words “please let me stay” are repeated at the forefront of the music. Without wanting to take apart all the work that was already done on the recorded track, they layered it into the mix and almost buried it among the melodies. It brings yet another piece of humanity into their music.
What these songs have in common is that Jay needed to free herself and realized no one was going to do it for her.
“The monsters that made me [are] all over this record,” she said. “I was writing these people out of my body; I was trying to heal. The more that the darkness went from the inside of me purging onto the outside… Now I am covered in tattoos, my hair is really dark and dyed blue and I have this dark eye makeup. When I went into the studio to do this I had brown hair and no tattoos. The more I let it out the more colorful I get, the more free I am. These are my panic pills. These are the drugs I prescribe myself so I can save myself from the fucking disaster that was happening inside.”
Featurette, and specifically Lexie Jay, have used the songs from Panic Pills as their motivation to make it out on the other side of what was once their own apocalypse. Now they’re starting their own fires.
“If I ever had any doubts, I’ve written them out of existence. I literally wrote a new me into my story. It’s not that I grew up so much during that time and now I’m ready to say these things; it’s not that the transformation happened because of these songs. I was ready to brush some of that stuff off and just be honest about where I was at at whatever cost. I’m ready to be brave.”